Duration
1 hour
The world-famous Heineken® Brewery, established in 1867, continues to be a prime destination for beer enthusiasts in the heart of Amsterdam. Transformed into an interactive, semi-guided, and immersive attraction within the old brewery premises, it offers multiple tastings and complimentary beer, making it a must-visit spot for beer fans and an essential Amsterdam experience. Begin your journey at the Heineken Experience by exploring historic brewing rooms adorned with authentic 18th-century wooden and copper machinery. Engage in modern interactive games sponsored by Formula 1, UEFA Champions League, and the Rugby World Cup, showcasing Heineken's timeless appeal. Chuckle-worthy exhibits reveal unique perspectives, such as experiencing life as a beer bottle and gaining a beer's-eye view of the brewing process. Delve deeper into the brewing process by tasting, touching, and smelling the four all-natural ingredients that make up Heineken® beer, all in the spirit of scientific exploration. Conclude your visit with a small beer-tasting session during the tour, followed by two more complimentary beers at the stylish, atmospheric bar. You'll leave not only with a comprehensive understanding but also a newfound fluency in the international language of Pilsner.
Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish
